About Tangaza Media Africa

Tangaza Africa Media is a 360° media content aggregator and communications consulting firm with a vision to become the leader in media content knowledge economy in Africa. From incorporation, Tangaza Africa Media was strategically positioned to offer complete solutions to Corporate Communications and Public Relations teams of both public and private sector organisations. As a result, Tangaza Africa Media identified itself as a bouquet communications and media firm that offers Media Monitoring & Analysis, Executive Media Training, and Communications/Media Research. 
 
Tangaza Africa Media’s media monitoring team also comprises highly skilled and experienced persons, sensitive to client requests and the need to go the extra mile to meet these demands. Through experienced and highly skilled staff, Tangaza Africa Media brings together experts with a broad range of skills, experiences and perspectives on media content monitoring and analysis, institutional media research, public communications and communication technologies. Tangaza Africa Media was founded by Professor Nixon K. Kariithi, one of Africa’s leading communications and media research specialists.

Media Content Monitoring

Tangaza Africa Media has both the technical human resource capability to provide cutting edge media monitoring and analysis services. Our proprietary content management system (CMS) provides real-time, continuous content delivery to a password-protected online content portal. Below are our specific technical capabilities relating to media content monitoring in South Africa, pan-African countries, and across the world:

  • TAM’s broadcast media monitoring service comprises radio and television stations, including national and regional radio stations, African language stations, terrestrial TV stations, and satellite cable TV channels. We also monitor a significant number of community radio stations in specific areas on demand. 
  • Our broadcast media monitoring is a hybrid of a globally acclaimed MAMS system and a delicate proprietary in-house digital system for radio signal/stream identification and harvesting. All our broadcast content is digitised from source and available on our dedicated content portal remote hosted and availed on an exclusive use T-1 broadband pipe. As such, media content availability is guaranteed 365 days with 100% uptime. 
  • Our smart use of technology enables us to provide clients with daily media monitoring, with multiple content delivery deadlines to use diverse corporate needs.
  • Our CMS system has capabilities to flag, capture and monitor specific events and issues of interest to clients. Once clients notify or provide us with details of the specific events/issues (e.g. campaigns, announcements, key messages, trends, expert comments, etc) our system generates automated reports on their occurrence in the media. 
  • We also produce a variety of weekly reports for clients, either aggregating monitored content or providing cogent analysis of weekly media reputation trends. The content, format and delivery are dependent on client requests, and we are always keen to accommodate unique client requests.
  • Our commitment of continuous research and innovation assures clients that we are always on the lookout for new trends and developments on content monitoring and analysis that may benefit the client. We also invite clients and their agents to engage us on ways to customise their monitoring, analysis methodologies and presentation.
February 14, 2019
Published by Prof. Nixon Kariithi on February 14, 2019
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A word from Prof. Kariithi

Tangaza Africa Media CEO
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Media Content Analysis

 

“We live in a business world where perception is valued as much as performance and profit… if a company fails to look after reputational aspects of its performance, it will ultimately suffer financially too … good communications add value and poor communications destroy value”

Hill & Knowlton’s “Return on Reputation: Reputation Watch,” 2006

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Tangaza Africa Media offers a detailed and incisive media reputation analysis. Our one-of-a-kind analysis includes tonality analysis, eight-pillar reputation analysis, competitor benchmark analysis, longitudinal (over-time) trend analysis, thematic analysis, key message analysis and issue frame analysis. 
 
Tangaza Africa Media's philosophy of media content analysis is conceptually premised upon a wheel of interactive varieties of media reputation or perceptions. The final media content reputation analysis comprises the overall combined effect of prominence, perception variables, tonality, media quality, key messages, issue frames and thematic analyses. Each of these components of media reputation carries a unique perspective to the ultimate picture of media reputation that is delivered to clients. Expectedly, each individual component is developed though a unique methodology and measurement indicators.
 
Our analysis capability, which includes cutting-edge quantitative indices of media reputation, is consistently praised for rigour and innovation, and is an acknowledged leader in African media content analysis market. The monitored media content is continually analysed by expert teams and eventually processed into a monthly report, available to clients via email and website on or before the fifth working day of the next month. Our technical team also plans monthly presentations to clients and assists them in understanding the report’s findings and conclusions.
 
Our comprehensive methodology is consistent with global best practices, and a product of many years of research. Care is taken in contextualising the components and their indicators into African-specific media content analysis. The methodologies are especially appropriate and robust in measuring media coverage of organisations with operations in markets where mass media terrain and density vary. The methodologies are also robust in capturing trends and patterns of media engagement with the organisation's communication messages.
 
Our strong research abilities have enabled us to build a variety of qualitative analysis products that are unique in the Africa corporate communications market. These include key message analysis, issue frame analysis, thematic analysis, media bias analysis, legitimation analysis, and image restoration discourse analysis.  Also attached is our analysis methodology. 
 
Tangaza Africa Media is also proud of its unique methodology of media content analysis. A rich blend of quantitative and qualitative elements, our methodologies are the product of great refining and thought. The methodologies are especially appropriate and robust in measuring media coverage of all organisational activities, as well as in capturing trends and patterns of media engagement with a broad variety of communication messages.
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Executive Media Training

The Executive Media Training programme is premised upon three core principles, namely, indepth situational and contextual understanding; themed coaching in handling media situations; and practical sessions. The situational and contextual understanding sessions highlight key trends and issues in the African media, giving participants a robust perspective about their organisation’s standing in the media, potential reputational pitfalls, and case studies of recent and relevant corporate reputation issues. Drawing from our extensive experience and knowledge of the African and regional mass media, these sessions generate ardent debates and conversations that broaden participants’ understanding of ‘the lay of the land’ and linkages between these observed media trends and corporate communications media strategies.

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The sessions on themed coaching in handling media situations draw extensively from lessons and experiences in corporate communications around the world, and distil key lessons and strategies for SA’s public and private sector organisations. Through a variety of scenarios, participants learn global best practice methods of handling different organizational issues. The outcomes from these animated and engaging sessions include new tools to deal with media interviews, strategies to maximise impact in media presentations/interviews, and clarity on what works best and what should be avoided in media engagements.A unique strength of our executive training is building thought leadership within corporate organisations. Building effective capacity in thought leadership is well achievable through carefully designed learning sessions (group as well as individual sessions), practical strategy sessions on harnessing thought leadership opportunities, and brainstorming sessions on group/individual action plans. Curriculum design will be preceded by in-depth research into global best practice in thought leadership amongst innovation promoting organisations (public and private) as well as strategic communications pertaining to development of effective organisational thought leadership.

Practical sessions are the ultimate test of executives’ readiness to directly meet and engage the media. Our “learning by doing” sessions feature realistic media interview simulations, with interviews and ‘thinking engagements’ conducted by seasoned media practitioners. Practical sessions are designed to expose executives to media contexts albeit in controlled environments, while still ensuring that participants experience the live media moments. To ensure optimal experiential benefits, executives are assisted with dealing with such issues as unpacking interviewer’s questions, maintaining composure and focus, managing toughing questions, and maximising control of the interview moment. The executives are also provided with the recorded media interviews for future reference and critique.

The sessions on themed coaching in handling media situations draw extensively from lessons and experiences in corporate communications around the world, and distill key lessons and strategies for Africa’s public and private sector organisations. Through a variety of scenarios, participants learn global best practice methods of handling different organizational issues. The training includes Dos and Don’ts, Handling live/recorded media interviews, public speaking and presentations, and Crisis Communications Management. The outcomes from these animated and engaging sessions include new tools to deal with media interviews, strategies to maximise impact in media presentations/interviews, and clarity on what works best and what should be avoided in media engagements.

Contact

 

Office

20 Baker Street
Rosebank
2196
South Africa

Telephone

+27 (0)  11 447 4017