Tangaza Africa Media offers a detailed and incisive media reputation analysis. Our one-of-a-kind analysis includes tonality analysis, eight-pillar reputation analysis, competitor benchmark analysis, longitudinal (over-time) trend analysis, thematic analysis, key message analysis and issue frame analysis. Tangaza Africa Media's philosophy of media content analysis is conceptually premised upon a wheel of interactive varieties of media reputation or perceptions. The final media content reputation analysis comprises the overall combined effect of prominence, perception variables, tonality, media quality, key messages, issue frames and thematic analyses. Each of these components of media reputation carries a unique perspective to the ultimate picture of media reputation that is delivered to clients. Expectedly, each individual component is developed though a unique methodology and measurement indicators.
Our analysis capability, which includes cutting-edge quantitative indices of media reputation, is consistently praised for rigour and innovation, and is an acknowledged leader in African media content analysis market. The monitored media content is continually analysed by expert teams and eventually processed into a monthly report, available to clients via email and website on or before the fifth working day of the next month. Our technical team also plans monthly presentations to clients and assists them in understanding the report’s findings and conclusions.
“We live in a business world where perception is valued as much as performance and profit… if a company fails to look after reputational aspects of its performance, it will ultimately suffer financially too … good communications add value and poor communications destroy value”
Source: Hill & Knowlton's "Return on Reputation: Reputation Watch," 2006
Our comprehensive methodology is consistent with global best practices, and a product of many years of research. Care is taken in contextualising the components and their indicators into African-specific media content analysis. The methodologies are especially appropriate and robust in measuring media coverage of organisations with operations in markets where mass media terrain and density vary. The methodologies are also robust in capturing trends and patterns of media engagement with the organisation's communication messages. Our strong research abilities have enabled us to build a variety of qualitative analysis products that are unique in the Africa corporate communications market. These include key message analysis, issue frame analysis, thematic analysis, media bias analysis, legitimation analysis, and image restoration discourse analysis. Also attached is our analysis methodology.
