Tangaza Africa Media has both the technical human resource capability to provide cutting edge media monitoring and analysis services. Our proprietary content management system (CMS) provides real-time, continuous content delivery to a password-protected online content portal. Below are our specific technical capabilities relating to media content monitoring in South Africa, pan-African countries, and across the world:
TAM’s broadcast media monitoring service comprises radio and television stations, including national and regional radio stations, African language stations, terrestrial TV stations, and satellite cable TV channels. We also monitor a significant number of community radio stations in specific areas on demand.
Our broadcast media monitoring is a hybrid of a globally acclaimed MAMS system and a delicate proprietary in-house digital system for radio signal/stream identification and harvesting. All our broadcast content is digitised from source and available on our dedicated content portal remote hosted and availed on an exclusive use T-1 broadband pipe. As such, media content availability is guaranteed 365 days with 100% uptime.
Our servers run on the most up-to-date SOS with databases on major SQL database software, providing for maximum integration with most corporate systems. We have run successful API delivery systems that enable delivery of all media content direct to client. As such, Tangaza Africa Media meets and exceeds clients’ request for availability of monitored content and is available for engagement on innovative content delivery beyond setting a remote content portal.
Our smart use of technology enables us to provide clients with daily media monitoring, with multiple content delivery deadlines to use diverse corporate needs.
Our CMS system has capabilities to flag, capture and monitor specific events and issues of interest to clients. Once clients notify or provide us with details of the specific events/issues (e.g. campaigns, announcements, key messages, trends, expert comments, etc) our system generates automated reports on their occurrence in the media.
We also produce a variety of weekly reports for clients, either aggregating monitored content or providing cogent analysis of weekly media reputation trends. The content, format and delivery are dependent on client requests, and we are always keen to accommodate unique client requests.
Our commitment of continuous research and innovation assures clients that we are always on the lookout for new trends and developments on content monitoring and analysis that may benefit the client. We also invite clients and their agents to engage us on ways to customise their monitoring, analysis methodologies and presentation.
